ST. LOUIS HOLOCAUST MUSEUM IMPACT LAB

Graphic Design & Art Direction
St. Louis, Missouri

The Impact Lab is a “lab of self exploration, a place to apply the lessons of the Holocaust.” 

It is an adjacent space to the main museum, and one that needs to especially appeal to a younger audience—so we expanded the color palette and used both large-scale human imagery and a flexible system of geometric motifs to illustrate shifting perspectives. The end goal was for the space to feel approachable and immersive. 

I art directed a junior graphic designer through a month-long design sprint, and ultimately prepared the production files for the fabricator.

Physical design by Jordan Tull, linear media by Vanessa Patchett, content development by Sarah Brockett, illustration by Jordan Albro, graphic design by Nikka Bacalzo

Renders by Jordan Tull, Gallagher & Associates